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projects/sbx/disney-workshop.md
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The Disney Method is a structured brainstorming technique that uses three distinct perspectives—**the Dreamer, the Realist, and the Critic**—to develop and refine ideas. Here's a workshop plan tailored to an MSP dealing with automation, standardization, and improving efficiency for companies with 20-30 employees:
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## **Workshop Plan: Disney Method for MSP Process Improvement**
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### **Preparation**
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- **Duration**: 4-5 hours (including breaks)
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- **Participants**: Include key employees from management, tech teams, and support teams to ensure diverse perspectives.
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- **Materials**:
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- Whiteboards, sticky notes, markers
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- Large paper for mapping ideas
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- Timer
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- Projector (if needed for presentations)
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- **Environment**: Arrange the space into three distinct zones or corners (labeled Dreamer, Realist, and Critic).
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---
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### **Agenda**
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#### **1. Introduction (15 minutes)**
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- **Objective**: Explain the goals of the workshop and the Disney Method.
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- Share the current challenges (automation, standardization, efficiency).
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- Define success: actionable, realistic solutions.
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- **Icebreaker**: Quick activity to build rapport (e.g., "What's one innovation you love and why?").
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#### **2. Stage 1: The Dreamer (45 minutes)**
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- **Purpose**: Generate bold, creative ideas without limitations or concerns.
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- **Setup**:
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- Move participants to the *Dreamer Zone*.
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- Ask them to imagine an ideal version of the company where everything is perfect.
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- **Prompt Questions**:
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- "What does a fully automated and standardized MSP look like?"
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- "What if we had infinite resources—how would we solve our process issues?"
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- "What would be the most exciting thing we could offer our customers?"
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- **Activity**:
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- Brainstorm ideas in groups.
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- Write down every idea (no evaluation!).
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- **Output**: A large pool of ideas.
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#### **3. Stage 2: The Realist (1 hour)**
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- **Purpose**: Refine the ideas into practical, actionable solutions.
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- **Setup**:
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- Move participants to the *Realist Zone*.
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- Review the ideas generated in the Dreamer stage.
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- **Prompt Questions**:
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- "How can we implement this idea step-by-step?"
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- "What resources do we need, and what resources do we have?"
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- "Which ideas can be executed within our current constraints?"
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- **Activity**:
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- Split into small teams, each working on 2-3 Dreamer ideas.
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- Develop actionable plans, timelines, and resource requirements.
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- **Output**: A set of actionable plans for the most promising ideas.
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#### **4. Stage 3: The Critic (1 hour)**
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- **Purpose**: Identify risks, challenges, and weaknesses in the plans.
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- **Setup**:
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- Move participants to the *Critic Zone*.
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- Examine the actionable plans developed in the Realist stage.
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- **Prompt Questions**:
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- "What could go wrong with this idea?"
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- "Are there more efficient alternatives?"
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- "How can we mitigate these risks?"
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- **Activity**:
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- Groups present their plans.
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- Other participants play the role of the critic and provide constructive feedback.
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- Revise plans based on feedback.
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- **Output**: Polished and realistic action plans.
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#### **5. Synthesis & Action Plan (45 minutes)**
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- **Purpose**: Consolidate the best ideas into a strategic roadmap.
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- **Activity**:
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- Prioritize ideas based on impact and feasibility.
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- Assign ownership to key team members for each initiative.
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- Set timelines for implementation.
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- **Output**:
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- A finalized action plan, ready for execution.
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#### **6. Closing & Next Steps (15 minutes)**
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- Summarize the outcomes of the workshop.
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- Gather feedback from participants.
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- Share follow-up plans, including timelines and responsibilities for implementing ideas.
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### **Post-Workshop Follow-Up**
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- **Document outcomes**: Share a summary with participants and stakeholders.
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- **Schedule check-ins**: Regular meetings to review progress on implementation.
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- **Celebrate wins**: Acknowledge milestones and successes to maintain momentum.
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---
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This approach ensures balanced creativity, practicality, and critical thinking to address your company's challenges effectively.
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