
The Disney Method is a structured brainstorming technique that uses three distinct perspectives—**the Dreamer, the Realist, and the Critic**—to develop and refine ideas. Here's a workshop plan tailored to an MSP dealing with automation, standardization, and improving efficiency for companies with 20-30 employees:

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## **Workshop Plan: Disney Method for MSP Process Improvement**

### **Preparation**
- **Duration**: 4-5 hours (including breaks)
- **Participants**: Include key employees from management, tech teams, and support teams to ensure diverse perspectives.
- **Materials**:
  - Whiteboards, sticky notes, markers
  - Large paper for mapping ideas
  - Timer
  - Projector (if needed for presentations)
- **Environment**: Arrange the space into three distinct zones or corners (labeled Dreamer, Realist, and Critic).

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### **Agenda**

#### **1. Introduction (15 minutes)**
- **Objective**: Explain the goals of the workshop and the Disney Method.
  - Share the current challenges (automation, standardization, efficiency).
  - Define success: actionable, realistic solutions.
- **Icebreaker**: Quick activity to build rapport (e.g., "What's one innovation you love and why?").

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#### **2. Stage 1: The Dreamer (45 minutes)**
- **Purpose**: Generate bold, creative ideas without limitations or concerns.
- **Setup**:
  - Move participants to the *Dreamer Zone*.
  - Ask them to imagine an ideal version of the company where everything is perfect.
- **Prompt Questions**:
  - "What does a fully automated and standardized MSP look like?"
  - "What if we had infinite resources—how would we solve our process issues?"
  - "What would be the most exciting thing we could offer our customers?"
- **Activity**:
  - Brainstorm ideas in groups.
  - Write down every idea (no evaluation!).
- **Output**: A large pool of ideas.

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#### **3. Stage 2: The Realist (1 hour)**
- **Purpose**: Refine the ideas into practical, actionable solutions.
- **Setup**:
  - Move participants to the *Realist Zone*.
  - Review the ideas generated in the Dreamer stage.
- **Prompt Questions**:
  - "How can we implement this idea step-by-step?"
  - "What resources do we need, and what resources do we have?"
  - "Which ideas can be executed within our current constraints?"
- **Activity**:
  - Split into small teams, each working on 2-3 Dreamer ideas.
  - Develop actionable plans, timelines, and resource requirements.
- **Output**: A set of actionable plans for the most promising ideas.

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#### **4. Stage 3: The Critic (1 hour)**
- **Purpose**: Identify risks, challenges, and weaknesses in the plans.
- **Setup**:
  - Move participants to the *Critic Zone*.
  - Examine the actionable plans developed in the Realist stage.
- **Prompt Questions**:
  - "What could go wrong with this idea?"
  - "Are there more efficient alternatives?"
  - "How can we mitigate these risks?"
- **Activity**:
  - Groups present their plans.
  - Other participants play the role of the critic and provide constructive feedback.
  - Revise plans based on feedback.
- **Output**: Polished and realistic action plans.

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#### **5. Synthesis & Action Plan (45 minutes)**
- **Purpose**: Consolidate the best ideas into a strategic roadmap.
- **Activity**:
  - Prioritize ideas based on impact and feasibility.
  - Assign ownership to key team members for each initiative.
  - Set timelines for implementation.
- **Output**:
  - A finalized action plan, ready for execution.

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#### **6. Closing & Next Steps (15 minutes)**
- Summarize the outcomes of the workshop.
- Gather feedback from participants.
- Share follow-up plans, including timelines and responsibilities for implementing ideas.

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### **Post-Workshop Follow-Up**
- **Document outcomes**: Share a summary with participants and stakeholders.
- **Schedule check-ins**: Regular meetings to review progress on implementation.
- **Celebrate wins**: Acknowledge milestones and successes to maintain momentum.

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This approach ensures balanced creativity, practicality, and critical thinking to address your company's challenges effectively.